We are challenging the norm by combining design thinking with smart technologies and know-how
We are challenging the norm by combining innovative thinking with smart technologies and know-how

About Sentio Lab

Sentio Lab is a strategy and innovation consultancy company founded in 2009. We help organisations transform, rethink leadership practices, and create new business models. By defining a clear strategy for innovation, we help commited leaders unleash the potential of their organisations.

As an innovation consultancy, we are focused on delivering solutions with ingenuity to our clients’ needs. Sentio Lab offers a wide range of consulting services to support our client’s innovation ambitions and development investments. Our strategic approach is based on insights into both collaborative ecosystems and the maturity of technologies, with innovation at the heart of our efforts – touching everything from new services, business models, collaboration to even the purpose of business. There is no one-size-fits-all solution for successful innovation, designing an ecosystem for innovation that can be tailored to different partners, business units, solutions or processes. We partner with our clients to generate insights, ideas and turn them into opportunities for growth by defining the value proposition, business model and value chain.

Sentio Lab is all about making business more meaningful and innovation-driven.

Anja Hoffmann

Trusted Advisor · Mentor for Deep Tech Companies · Innovation & Technical Board Member

Anja Hoffmann is a trusted business advisor, innovation board member and the CEO of Sentio Lab. She has been leading innovation projects for more than 10 years. Anja help companies who want to thrive in the industry 4.0 and improve their technology foundations, business models and processes, and create better customer experiences. Anja Hoffmann’s forward-thinking ideas on strategy and operating models are changing how companies approach innovation, collaboration, and growth.

Anja Hoffmann unlocks insights and new thinking for companies that will benefit from a new organisational mindset and a better understanding of the relationship between the evolution of technology and its impact on business, society, and the individual. Anja has studied the effects of emerging technologies on business innovation, customer experience, and culture. Through all of her work, Anja enables people and businesses to transform their approach from traditional business management to the management of a collaborative culture.

In the role as mentor for deep-tech companies at DTU Science Park, Anja challenge and improve business operations and innovations – from early-stage companies to growth-stage companies, and their strategic partners.


What's Your Game-changing Actions for Fueling the Future?

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Anja Hoffmann

Speak Up & Challenge!

As an entrepreneurial and business leader, I've dedicated my career to breaking new ground - both by building businesses together with thought leaders and by speaking up and challenging corporate leaders, public associations and other businesses.

Anja Hoffmann